Accept no substitutes.

Three weeks ago, Omega announced that Aaron Taylor-Johnson [1] had become a part of its “family of global ambassadors” [2]. With that, the Internet erupted with speculation that 007-cum-Amazon had been cast [3-7].

Regardless of what was behind it, the move packed a healthy dose of viral wallop. As I think about it, this morning might be the first where Google hasn’t alerted me to some new content on the matter, just released … continued

Last month, I discussed the U.S. “Reciprocal Trade and Tariffs” initiative in terms of a number of James Bond watch models. Seven days after his initial announcement, President Donald Trump reduced the number [1] for all countries except China “back down to the universal 10% rate …” [2].

This has been characterized as a “90-day pause,” prompted by a large number of requests to (re-)negotiate terms [3], including one on behalf of Switzerland.

Meanwhile, … continued

Three months ago today I suffered an oblique mid-shaft humeral fracture of my right arm. A Cartier Carrée James Bond watch was on my left wrist; it’s still there as I make this Post.

January 13, 2025, was actually the first day I put it on.

By way of perspective, that was on the heals of having worn my Rolex Day-Date for little over a week. Obvious case size and weight difference. But, curiously, the … continued

The movie GoldenEye (1995) premiered three decades ago this coming November.

After a then-unprecedented six-year absense between releases [1], Pierce Brosnan [2] stepped into the role of James Bond and *Omega* stepped up to become the latest James Bond watchmaker [3-4]. Four films later, Mr Brosnan was out. My own memory of the time is that neither this separation nor the consequent termination of his work as brand ambassador for Omega had gone on a … continued

Wednesday afternoon, President Donald Trump announced an initiative to “rectify trade practices” via regulation of imports to the United States through reciprocal tariffs” [1-3].

Presently, there are only two James Bond watches available new for purchase. The titanium Omega Seamaster Diver 300m featured on-screen in No Time to Die, with a $10,000 price tag [4]. Additionally, the Swiss watchmaker lists its stainless steel “James Bond 60th Anniversary” Seamaster Diver 300M … continued

As part of its “Entertainment Memorabilia Live Auction: Los Angeles Spring 2025,” Propstore [1] has listed as Lot 195 the above captioned offering [2-3]. Bidding is set to end tomorrow, March 26, 2025.

In addition to eleven photographs, Propstore expert notes include the following.

James Bond’s (Daniel Craig) stunt Omega Seamaster watch from Martin Campbell’s Bond film Casino Royale. Bond wore his Omega Seamaster for much of the film and used it as a weapon … continued

Eleven days ago, Amazon MGM Studios [1] struck a deal with producers Barbara Broccoli and Michael G Wilson [2-3] to assume total creative control of “the James Bond franchise” [4]. As covered by Variety, in “2022, Amazon bought MGM for $8.5 billion, acquiring a vast catalog with more than 4,000 films and 17,000 TV shows alongside the rights to distribute all of the James Bond films.

Further reporting indicates that Amazon “invested an additional … continued