Accept no substitutes.

Three weeks ago, Omega announced that Aaron Taylor-Johnson [1] had become a part of its “family of global ambassadors” [2]. With that, the Internet erupted with speculation that 007-cum-Amazon had been cast [3-7].

Regardless of what was behind it, the move packed a healthy dose of viral wallop. As I think about it, this morning might be the first where Google hasn’t alerted me to some new content on the matter, just released … continued

The movie GoldenEye (1995) premiered three decades ago this coming November.

After a then-unprecedented six-year absense between releases [1], Pierce Brosnan [2] stepped into the role of James Bond and *Omega* stepped up to become the latest James Bond watchmaker [3-4]. Four films later, Mr Brosnan was out. My own memory of the time is that neither this separation nor the consequent termination of his work as brand ambassador for Omega had gone on a … continued

Eleven days ago, Amazon MGM Studios [1] struck a deal with producers Barbara Broccoli and Michael G Wilson [2-3] to assume total creative control of “the James Bond franchise” [4]. As covered by Variety, in “2022, Amazon bought MGM for $8.5 billion, acquiring a vast catalog with more than 4,000 films and 17,000 TV shows alongside the rights to distribute all of the James Bond films.

Further reporting indicates that Amazon “invested an additional … continued