In 1990, “critics flatly declared that James Bond, after a long life as a popular cultural icon, was finally dead” [1].

As today marks the thirtieth anniversary of the 1995 GoldenEye world premier [2], then, there’s a rather satisfying air of vindication in the precient words with which Garth Pearce opened his making-of book: “James Bond has been impossible to kill” [3].

From a James Bond watch perspective, Jean-Claude Biver [4] saw this well-before… continued