Accept no substitutes.

Update 2: U.S. tariffs and new Swiss James Bond watches

This week, gold prices topped $4,000 per ounce for the first time in history [1], now at $4,010.53 as of this writing; its spot hit $4,072.00 during the last twenty-four hours [2].

Presently, only one James Bond watch is offered new in this precious metal: The “Canopus Gold” Omega “James Bond 60th Anniversary” Seamaster — with an updated price of $177,700 [3]. That’s up 6.99% from what I noted here on May 2, and a 12.61% boost from my first reporting on the “Reciprocal Trade and Tariffs” initiative announced by U.S. President Donald Trump early the month prior.

Presently into the second month since a rate of 39% was settled upon for Switzerland [4,5], Omega has increased prices for a second time on other James Bond watch models as well.

  • The titanium Omega Seamaster featured in No Time to Die (2021) to $11,300 — for a 6.60% increase since May, or a 13.00% bump since April [6].
  • The stainless steel Omega “James Bond 60th Anniversary” Seamaster to $9,400 — for a 6.82% increase since May, or a 13.25% bump since April [7].

Referencing the stainless steel 36mm Explorer as my bellwether, however, Rolex has thus far stood pat at the $7,500 price point that I noted on May 2 (a 2.00% increase since April) [8].

On the pre-owned market, Bob’s Watches has five Rolex Explorers for sale today, priced from $7,895 to $8,995 [9]. It also lists two “James Bond 60th Anniversary” watches, both at $7,795 [10] — but appears to have no stock of the No Time to Die diver.

— Dell Deaton


off-site

References

  1. Gold price reaches $4,000 an ounce for the first time ever” / October 7, 2025 / Spencer Kimball / CNBC (accessed October 10, 2025).
  2. Gold Price Today: October 10, 2025” / October 10, 2025 / Farran Powell / Forbes.
  3. Seamaster Diver 300M: James Bond 60th Anniversary” (42mm, Canopus Gold on Canopus Gold) / Omega.
  4. Why is Donald Trump picking on Switzerland?” / August 6, 2024 / The Economist.
  5. Swiss exports to US drop over a fifth after Trump tariffs” / September 18, 2025 / Dave Graham / Reuters.
  6. Seamaster Diver 300M: 007 Edition.”
  7. Seamaster Diver 300M: James Bond 60th Anniversary” (42mm, steel on steel).
  8. Explorer 36: Oystersteel” / Rolex.
  9. rolex 124270” / Bob’s Watches.
  10. omega 60th anniversary.”

Watch Industry