Not all surveys will total 100% due to rounding. See Referenced original James Bond Watches Blog posting for context and methodology specific to each question.

WHAT’S YOUR FAVORITE JAMES BOND WATCH OF ALL TIME?

Results of 2006 survey,a first released on April 18, 2008 [1]

  • Rolex Submariner (Sean Connery era): 44%
  • Omega Seamaster chronometer (Pierce Brosnan era): 14%
  • Rolex Submariner (Roger Moore era): 11%
  • Omega Seamaster chronometer (Daniel Craig, Casino Royale era): 7%
  • Rolex Submariner Date (Timothy Dalton era): 5%
  • Omega Planet Ocean (Daniel Craig, Casino Royale era): 5%
  • Breitling chronograph (Sean Connery era): 4%
  • Rolex chronograph (George Lazenby era): 4%
  • Rolex GMT (1967 Casino Royale era): 2%
  • Omega Seamaster quartz (Pierce Brosnan era): 2%
  • Seiko Analog-LCD (Roger Moore era): 1%
  • No opinion / no answer: 2%

Although offered as options, none selected the Roger Moore era Hamilton Pulsar LED, Seiko LCD, or “Seiko TV” wristwatches.

a No Rolex GMT model appeared as a James Bond wristwatch in the 1967 Casino Royale movie.

WHAT’S YOUR SECOND-FAVORITE JAMES BOND WATCH OF ALL TIME?

Results of 2008 survey,b first released on April 16, 2008 [2]

  • Rolex Submariner (Sean Connery era): 29%
  • Rolex GMT (1967 Casino Royale era): 14%
  • Rolex chronograph (George Lazenby era): 10%
  • Rolex Submariner (Roger Moore era): 10%
  • Breitling chronograph (Sean Connery era): 7%
  • Omega Seamaster chronometer (Pierce Brosnan era): 7%
  • Omega Planet Ocean (Daniel Craig, Casino Royale era): 7%
  • Rolex Submariner Date (Timothy Dalton era): 5%
  • Hamilton Pulsar LED (Roger Moore era): 2%
  • Seiko Analog-LCD (Roger Moore era): 2%
  • Omega Seamaster quartz (Pierce Brosnan era): 2%
  • Omega Seamaster chronometer (Daniel Craig, Casino Royale era): 2%
  • No opinion / no answer: 2%

Although offered as options, none selected the Roger Moore era Seiko LCD or “Seiko TV” wristwatches.

b No Rolex GMT model appeared as a James Bond wristwatch in the 1967 Casino Royale movie.

WHICH WATCH BRAND DO YOU MOST ASSOCIATE WITH JAMES BOND?

Results of 2006 survey, first released on April 3, 2008 [3]

  • Rolex: 53%
  • Omega: 44%
  • Seiko: 3%

Although offered as an option, none selected “No opinion / no answer.”

RELATED PAGES

— Dell Deaton
Last updated: March 17, 2024
Originally published: April 3, 2008

OFF-SITE REFERENCES
  1. “What’s your favorite James Bond watch of all time (2006 survey)?”
    April 18, 2008 / Dell Deaton / James Bond Watches Blog (via Internet Archive, accessed January 8, 2024).
  2. “What’s your second-favorite James Bond watch of all time (2008 survey)?”
    April 16, 2008 / Dell Deaton / James Bond Watches Blog (via Internet Archive, accessed January 8, 2024).
  3. “Which watch brand do you most associate with James Bond (2006 survey)?”
    April 3, 2008 / Dell Deaton / James Bond Watches Blog (via Internet Archive, accessed January 8, 2024).